… is the name of the manifesto. It may interest you, if you are really into design and curious what is it all about (or what ideas are behind the design we all know today).

The first version was undersigned in 1964 by graphic designers, photographers and students focusing on proper using their skills, not just for consumer selling.

The same need have graphic designers, art directors and visual communicators today, that’s why the new version of manifesto First things First 2000 was created.

Both versions can be seen here.